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Believe it or not, somehow David decided it'd be a good idea to start a band, himself. He founded the NYC pop quartet, The Rosenbergs. Not being one to keep his mouth shut, when the band was presented with a standard, bogus record deal from Universal, David turned it down, and ended up realizing the power one voice possessed with the help of a tiny, new creation called the "Internet."
Search the Internet for info on The Rosenbergs and you'll come across hundreds of articles summarizing a history of bold career moves. One of which was teaming up with legendary progressive rock master, Robert Fripp. Through Fripp's UK based label, DGM, The Rosenbergs began paving the way for artists to begin partnering with labels, thus giving them a share in the ownership of their masters and better control of their financial futures. A few months later, while the rest of the music industry was waging war against Napster, The Rosenbergs took another controversial step by teaming with the infamous file-sharing service for tour sponsorship and a "buy one, get one free" promotion for their sophomore release Mission: You.
These days, David’s music can be heard on numerous television shows on FOX, CBS, NBC, WB, BRAVO, MTV, and ESPN. Odds are you've heard his songs while flying American Airlines, shopping at The Gap, or watching one of the many prime-time teenage soaps. David is a frequent contributor to Billboard Magazine, USA Today, The Hollywood Reporter, and Starpolish.com. Since 1999, he has been active in the politics of the music business and represented the web casters at the C.A.R.P. hearings on Capitol Hill alongside Alanis Morissette. He has lectured on the business of music at Harvard Law School, Vanderbilt University, Emory Law, UCLA, and NYU, and regularly speaks on countless industry panels across the country.
David is featured in two recently published books:
- The Art of Digital Music: 56 Visionary Artists and Insiders Reveal Their Creative Secrets. David Battino and Kelli Richards.
- Stars of David: Rock'N'Roll's Jewish Stories. Scott R. Bernarde, Brandeis University Press, 2003.
He has made numerous co-hosting appearances on XM radio with former Smithereensfront man, Pat Dinizio, and was asked by Gene Simmons of Kiss to appear on the Howard Stern Show to discuss the future of the music business. After his first appearance on Dennis Miller Live, Dennis personally asked David to co-produce future panels.
The Rosenbergs have 3 tracks off their last release, "Department Store Girl," onPlayboy: The Mansion, Playboy’s first video game for XBOX, Play Station, PC, which has sold over 600,000 copies to date. David is also a character in the game itself, and the band performed twice at the Mansion to kick off the game's release.
A few of David's songs are featured in current films:
Pushing Up Daisies is featured in National Lampoon'sThe Trouble With Frank; starring Jon Bon Jovi, Cary Elwes, David Faustino, and Estella Warren.
Holding Pattern, Pushing Up Daisies, and Birds Of A Feather (closing credits) appears in Mr. Fix It; a romantic comedy starring Paul Sorvino (Goodfellas) and David Boreanaz (Bones), currently a top rental at Blockbuster.
The Rosenbergs appeared for five consecutive nights on Last Call W/ Carson Daly, and has shared the stage with everyone from No Doubt and Stone Temple Pilots to Duncan Sheik, TheStrokes, and Duran Duran.
Taking a break from the band, David has just completed work on his first solo effort, "For Promotional Use Only." MTV is currently featuring songs from the album on numerous programs.
